FTV 1 (Frueca)

1989 - 2011


On April 3, 1989, Limmareder designer and artist Elis Öberg designed a logo proposal for FTV. The proposal was approved and on June it began to officially roll out.

2011 - 2018


On November 4, 2011, FTV rebranded all of its channels thanks to the company UGreen.

2018 - present


On April 1, 2018, FTV was rebranded once again to a more corporate style. Even though it was received positively, it did gain some backlash because some thought that this was an April Fools' joke. FTV then stated on social media that this wasn't meant to be an April Fools' joke, it was part of a rebranding planned in December 2017.